Writer Naomi Klein talks about corporate marketing 10 years after “No Logo,” and politics in the age of “brand” Obama.
In 2000, as global capitalism celebrated its post-Soviet ascendancy, Naomi Klein emerged as the loud new voice of “no” from the left.
Her book “No Logo” decried the global branding of everything — the rise of the global corporation, the surrender of culture to marketing and the mall.
“No Logo” became a kind of movement Bible to the young crowds that protested globalization and the new age.
Now, Klein is out with a 10th anniversary edition. And she’s still kicking the system. Including, now, brand Obama.
This Hour, On Point: Naomi Klein, and “No Logo” at ten.
Naomi Klein, author of “No Logo: Taking Aim at the Brand Bullies,” now out in a new 10th anniversary edition, and “The Shock Doctrine: The Rise of Disaster Capitalism.” She writes for The Nation. You can read her column for The Guardian on how corporate branding took over America.